SCA, a global hygiene and forest products company and the maker of Tena incontinence and skin care products, announced a partnership with Wish of a Lifetime, a nonprofit organization committed to creating a cultural shift on how aging is viewed in the U.S. and celebrating the passions of seniors across the country. Together, Wish of a Lifetime and SCA will fulfill the lifelong wishes of three senior citizens who have overcome challenges in their lives. Brookdale, the nation’s largest operator of senior living communities and longtime Wish of a Lifetime partner and SCA customer, will support the fulfillment of two of the three wishes.
 
“SCA shares Wish of a Lifetime’s commitment to enriching the lives of the elderly within our community, and enabling them to lead fulfilled lives with confidence, comfort and dignity,” says Jenny McGinley, marketing director for SCA Personal Care. “To further SCA’s support for women’s empowerment, we are granting the lifelong wishes of three female seniors to bring their inspirational stories to life and show that amazing women – of all ages – truly are everywhere.”
 
In the U.S., mostly women purchase SCA’s Tena branded incontinence products. The Sweden-based company recently launched an initiative to recognize women around the world. Amazing Women Everywhere is a global storytelling platform that honors and celebrates women who have had a positive impact on others, their communities and their surroundings.
 
The partnership kicked off on May 15, with the first wish granted to Shirley Payne, a 90-year old resident of Kingstown, RI. An accomplished and compassionate senior and current resident of Brookdale’s South Kingstown, community, Shirley’s Wish of a Lifetime was to meet and sail with the women of Team SCA, the only all-female sailing team competing in the 2014-2015 professional Volvo Ocean Race, viewed as the most grueling sporting event in the world. In addition to meeting members of Team SCA, Shirley and her companion sailed around Newport Harbor while witnessing Team SCA in action competing in the in-port Pro-Am race.  Shirley celebrated her Wish with several fellow residents from her Brookdale community.
 
This summer, two additional senior women with a similar commitment to helping others and passion for adventure, will see their wishes fulfilled through this partnership.